Who is he?!
No one really knows. There are a lot of rumors, but one thing we do know is that Herbie is a burger nerd who emerged from the 80's New Wave scene to tirelessly work on creating the perfect burger, fries, and shakes.
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What we're left with are his findings:
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1.) Use quality local ingredients. Organic when possible.
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2.) Make as much from scratch as possible. When it's not feasible, source from the best. For example, our beef is organic and Grass Fed from responsible ranchers.
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3.) Smash a burger on a hot griddle thin so that it creates a perfect sear, this is called The Maillard reaction. A chemical reaction between amino acids and sugars that makes seared food taste so so good.
Herbie also insists that each and every order be made-to-order. That means we don't start cooking your order until you've placed your order.
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A lot of fast food chains make a burger and fries in advance and then leave them under a heat-lamp for who knows how long. We do not.
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So if there's a long line, it might take a little longer than your typical fast food experience, but trust us, it's worth it.
I ordered and it took longer
then I wanted it to...
HOT HERBIE TIP
Modifications to menu items (substitutions, subtractions, additions) may delay
your order slightly. In a rush? Order the Double as is.